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CLARE CATFORD COMMUNICATIONS

CLARE CATFORD LEADING MEDIA AND COMMUNICATIONS CONSULTANT/TRAINER AND COACH

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With over 15 years' experience

Clare brings over two decades of broadcast/journalist industry insight practical skills,
and accredited coaching qualifications read more
Clare offers; Coaching in Presenting Skills/ Training

How to make a positive impact: Look good, sound good and leave a great impression

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How to make a positive impact: Look Good, Sound Good And Leave a Great Impression

With over 15 years' experience; in the consultancy/communications field; Clare brings over two decades of broadcast/journalist industry insight, practical skills, and accredited coaching qualifications to help you to:

• Communicate your media messages more effectively; and work with you to devise appropriate key points if needed
• Prepare for and manage a crisis
• Hone up your presentations, making them clear, confident and memorable
• Use ALL media skilfully; and maximise your digital and online presence
• Be clear about what journalists and news organisations want
• Grow in confidence and practice your communication skills in a safe environment, either 1 to 1 or in a group
• Be sure that YOUR needs are understood so that YOUR innate communication skills can be discovered and improved upon.

Media Skills/Training

Knowing how to tell YOUR story, and make the best use of your TV/Radio/Skype/on line interviews is what what all of us want. So, how do we make it happen?

presenting skills/training

How to make a positive impact: Look good, sound good and leave a great impression.

social media

We all KNOW about social media, and we probably use it, but how can we tell if it's working for us?

crisis communications

When you're faced with an unexpected event or crisis, the WAY you respond speaks volumes about the kind of business and person you are.

You will be helped to gain:
• Greater confidence when dealing the press, new media, and Skype.
• A clearer understanding of how the media works?
• The ability to learn how to handle difficult or aggressive TV, Radio, press and Skype Interviews, and improve upon the skills you already have?

PRESENTING SKILLS/TRAINING

How to make a positive impact with your presentation, in front of an audience/on camera/in a meeting. Look good, sound good and leave a great impression. This course, normally over three hours, will help you to:

• Feel and appear more confident in front of your peers, or public.
• Help you to clarify your messages, and communicate them clearly and effectively.
• Work on any nerves you may have, and teach you techniques to deal with them.
• Practice your presentation and power point support (if you have it) so that you are comfortable with any technical element when talking about your work.
• This course works best one on one, or with a small group of up to four people.

TRAINNG SKILLS

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CRISIS COMMUNICATIONS

When you're faced with an unexpected event or crisis, the WAY you respond speaks volumes about the kind of business and person you are. In this session you will discover:

•What to say, and when to say it
• How to present a clear, coherent and compassionate message
• How to evaluate and manage social media reaction
• How to perform well under intense media pressure and speculation

MEDIA SKILLS

You will be coached to:

• Say what you need to say with authority and clarity Learn how to handle difficult or aggressive TV, Radio and Print/Skype interviews, and improve upon the skills you already have
• Practice your communication skills in a safe environment, either one-to-one or in a small group.
• Radio technique. Work on your voice and tone; learn to manage interactive live programmes with input from listeners' social media responses and 'phone calls, and practise pre-recorded interviews.
• TV and/or Skype performance. Work on getting your messages across when time is short; manage your body language; and maximise the way you look so your message is what we remember. Manage how you handle nerves and improve your confidence in front of the camera.

AFTER THE COURSE YOU WILL BE ABLE TO:

- Handle any interview, no matter how daunting, with confidence.
- Get your key messages across and provide the journalist with the material they need.
- Relax in a broadcast/Skype or print environment and deliver those messages without anxiety or hesitancy.

SOCIAL MEDIA

We all KNOW about social media, and we probably use it, but how can we tell if it's working for us? You will discover how to:

• Open up a conversation on social media sites
• Humanise what you say
• Improve your social media profile
• Become an effective blogger

PEOPLE PERSON

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You will be able to

Clare will guide you through step by step.

Practice your communication skills in a safe and non-shaming environment
Practice these skills either one-to-one or in a small group
Get your key messages across, whatever the question, after the session
To trust the trainer that YOUR needs are understood
So that YOUR innate communication skills can be discovered and improved upon

+ The Top five jargon phrases we hate. So try not to use them in interviews, or anywhere else …..
Deliverable, moving forward, incentivise, engagement, viral. (source: Huffington Post)

+ More people own a mobile phone than a toothbrush worldwide. (Mashable.com)

+ Every second 2 new members join Linkedin. (businessinsider.com)

+ The Three most memorable TV interviews nominated by UK interviewers:
Richard Nixon interviewed by David Frost Diana,
Princess of Wales interviewed by Martin Bashir
Bill Grundy trying to interview the Sex Pistols on Live TV. (Guardian)

Favourite media friendly CEO: Richard Branson, founder Virgin Group. (Survey, World of CEO's).

Communications Consultancy/Training FOR you, to bring out the best IN you....Groups and/or one-to-one coaching.

presenting skills

crisis communication

media Skills

crisis communications

Social Media

media skills

social media

presenting skills

Presenting Skills

Crisis Communications

blogging

Your content is key. Things to consider: Who are you writing FOR and why? What do you want your audience to take away?
twitter

You're tweeting, but why? Make the most of your 140 characters. Things to consider: What's the 'take out' from your tweet? The headlines and the hashtags can make all the difference.
linkedin

Remember it's about THEM, not you. Make your posts a 'must read'. Things to consider: What are you giving your LinkedIn contcts?
best of the rest

How to manage your social media, and make Hootsuite work for you. Things to consider: Who gives you inspiration online? Who do you follow?

'Clare did a number of sessions with us. We learned so much, and left feeling confident that we could manage interviews, particularly in a crisis, and use social media in a really positive way. Her sensitivity and energy were fantastic '

communications director
'I think it's fair to say that Clare was a bit of a hit here. Delegates thought she was excellent. She was warm and funny, but also very encouraging and professional - and she clearly knows her stuff.'

communications director
'Clare not only taught me how to communicate more clearly and more assertively , she helped me make some other decisions that improved the way I thought about myself, and I learned how to get myself heard more effectively'

communications director

Here's what clients say about working with Clare:

Pharmaceutical Director

'Clare did a number of sessions with us. We learned so much, and left feeling confident that we could manage interviews, particularly in a crisis, and use social media in a really positive way. Her sensitivity and energy were fantastic'

Financial Consultant

'Clare not only taught me how to communicate more clearly and more assertively, she helped me make some other decisions that improved the way I thought about myself, and I learned how to get myself heard more effectively'

Public Sector Communications Executive

'I think it's fair to say that Clare was a bit of a hit here. Delegates thought she was excellent. She was warm and funny, but also very encouraging and professional - and she clearly knows her stuff.'

Financial software and IT services CEO

'I learned some really practical tips; Clare really knew what she was talking about, and the feedback was fantastic' She was warm and funny, but also very encouraging and professional - and she clearly knows her stuff.'

Not for profit Director

'A real pro. I loved the way that Clare was compassionate, tough and funny, at the right time. We got great value for money, and our media coverage has been so much better. I cannot thank her enough'

about working with Clare:

LARA CRESSWELL

Corporate communications, PR & Brand: Interim director and consultant:

'Clare builds relationships quickly and is incredibly flexible which is essential when we often only have a short time in which to train senior executives. As she is tri-media skilled and new media savvy; she can interview as a press, radio, TV and online journalist. She has a talent for training delegates from all over the world - identifying quickly what they need, and sensitively managing the situation if English is their second or third language. Not only that, she's entertaining, easy to work with and can adapt to any situation. I highly recommend her as a media trainer.'

GRAHAM JONES

Internet Psychologist, Speaker & Master-class Leader:

'Clare is an outstanding trainer and consultant. I have worked with her on several occasions and have noticed how well she engages the delegates on the courses. She is passionate about her subject and enthuses those around her as well. Clare's ability to respond to questions and different situations as they arise is first rate, meaning that whatever happens in a training course she copes admirably. On top of all this, it is clear that delegates learn from her - I have seen several people thank her for making things so clear and understandable. Clare is a joy to work with - indeed, every time I have worked with her I have come away having learned something too.'

julia yellow

Ceo Founder

Communications Consultancy/Training FOR YOU to bring out the best IN you

presenting skills

media skills

crisis communications

social media

presenting training

Journalism